A platform for change.
We engineered an award-winning platform. The simple-to-use tool allows hundreds of practices across the UK to organise patient leads from multiple marketing channels in one place and then set smart reminders for follow-up until the lead books treatment.
DenGro recognised an opportunity for using technology to make life simpler for dental practices. A Customer Relationship Management (CRM) system tailored to the specific needs of dental practices would not only help them capture and centralise details of potentially valuable patients from a variety of online and offline sources, it could also help track and report on staff performance.
Existing offerings on the market have met resistance from dental practices due to complex interface design. UI design and UX testing were key parts of the product development. A user-friendly interface with a simple wizard-style task flow were central to the project’s success.
Brand assets are modern, friendly and professional. Colourful and open, without crossing over the line into casual.
From a technical perspective, the platform needs to scale to handle significant business growth. That means regular iterations. The technical team opted to build DenGro using Laravel, a framework designed to support the development of a clean, well-tested codebase, and regularly launch new and improved functions as a response to use.