Lost leads
to lucrative contacts.

A platform for change.


Treatment conversions a month


Practices using DenGro


Combined conversion opportunity


No Saas product is ever 'finished' and DenGro is no exception. People change so continuous development is key.

Branding Strategy Campaign Marketing Partner Identity & Assets API Integrations Website Design and Development

The Challenge.

To give individual practices control and guidance without having to be tech savvy or marketing geniuses themselves.

We engineered an award-winning platform. The simple-to-use tool allows hundreds of practices across the UK to organise patient leads from multiple marketing channels in one place and then set smart reminders for follow-up until the lead books treatment.

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The Context.

DenGro recognised an opportunity for using technology to make life simpler for dental practices. A Customer Relationship Management (CRM) system tailored to the specific needs of dental practices would not only help them capture and centralise details of potentially valuable patients from a variety of online and offline sources, it could also help track and report on staff performance.

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The Response.

Existing offerings on the market have met resistance from dental practices due to complex interface design. UI design and UX testing were key parts of the product development. A user-friendly interface with a simple wizard-style task flow were central to the project’s success.

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The Work.

Brand assets are modern, friendly and professional. Colourful and open, without crossing over the line into casual.

From a technical perspective, the platform needs to scale to handle significant business growth. That means regular iterations. The technical team opted to build DenGro using Laravel, a framework designed to support the development of a clean, well-tested codebase, and regularly launch new and improved functions as a response to use.

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