From basket
to bed.

Applying hospitality care from first contact.


A platform and process to increase conversion at the basket drop off.

Website Design and Development Ecommerce Technical Integration Strategy

Imperial Hotels is one of London's oldest family owned hotel groups, with a portfolio of seven hotels boasting more than 3,000 rooms in the prestigious areas of Russell Square and Bloomsbury.

The Challenge.

With a website and online booking facility, the senior management team identified the need to modernise their online presence and to increase online bookings.

With customers from all over the globe booking accommodation in central London in an ever-more competitive online market, the website needed to clearly represent each of the group's hotels in multiple languages, with prices in multiple currencies.

In addition the online booking engine needed to integrate seamlessly with the group's Micro hospitality system, including complex room rate options and the booking of additional package options.

The Context.

The team at Rally have extensive experience working with ecommerce in general, and hotel chains in particular. We also have a track record of delivering content management solutions that scale across countries and languages, along with complex systems development and integrations.

The senior management team at Imperial Hotels recognised the value we could bring from our past experience and how we could work seamlessly with their other consulting and technology partners to deliver and continue to maintain their ambitious online plans to support their business growth.


The Response.

Working hand-in-hand with the group's strategic consulting partner, we designed and delivered a website that integrates with the multiple hotel booking and CRM APIs and their chosen payment gateway, Elavon. The website is 100% localised in five languages, with support for dynamic currency conversion and payment in more than 50 currencies.

Beyond design, development and site launch, we also supported the internal client team in developing effective processes that ensure the smooth continuation of development and maintenance conducted by multiple partners, acting as first line of support for any questions or issues arising from any area of the solution.

The hotel team now have complete control of their online content across all five languages and an online sales channel integrated with their core business systems, contributing in excess of £1m in room bookings across the hotel group each month.

Visit the Imperial Hotels website.

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